Larry Ellison - The Source of Oracle's Wisdom
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(Case Code: LDEN018) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN019 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
ThemesCorporate Social Responsibility
Themes
Great Leaders |
| Case Length |
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14 Pages |
| Period |
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1976-2001 |
| Pub Date |
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2002 |
| Teaching Note |
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Not Available |
| Organization |
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Oracle
Corporation |
| Industry |
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Computers and
information Technology |
| Countries |
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USA |
Abstract:
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This case discusses in detail the leadership qualities of Larry Ellison
(Ellison) and his contribution to the Information Technology (IT) industry.
It
elucidates the entrepreneurial and managerial skills of Ellison.
The case also
details Ellison's contributions to strengthen the product development, marketing
and human resources management at Oracle Corporation.
Finally, the case
critically examines the negative side of Ellison's leadership and management
style.
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Issues:
» Analyze the leadership qualities of Larry Ellison and identify those
characteristics that contributed critically to the success of Oracle as a number
two software giant.
Contents:
Keywords:
Leadership, qualities, Larry Ellison, Ellison, Information
Technology, IT, entrepreneurial, managerial skills, strengthen, product
development, marketing, human resources management, Oracle Corporation, negative
side, leadership, management style.
Larry Ellison-The Source of Oracle's Wisdom
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